Find Your Next

Andrea Kates

Human being has DNA. The same is true for business. The difference is the number of elements, DNA consists from four nucleic acids while business has six: product and service innovation, customer impact, process design, talent and leadership, secret sauce and trendability.
Based on these six elements, you are able to find your next step by following sort, match, hybridize and adapt & thrive. Especially there is one step needs to be focused: hybridize. There is no shortage of example such as Pennzoil + Starbucks = Jiffy Lube and S+H Green stamps + Facebook = Groupon.
I realized that this was quite an interesting concept. When we think about hybridize, we tend to think within an industry. On the other hand, Pennzoil and Starbucks do not share anything physically, one sells oil and the other sells coffee. The point is to focus not only products but also service for hybridize. This will be applicable almost every type of business.
Enjoy match and hybridize to find your next.